Leadership Messages
Message from Managing Director and Chief Executive Officer, Real Estate
As we continue to grow rapidly and strive to become a leading real estate developer, we are committed to designing green infrastructure and ecosystems that contribute to a sustainable future.
Our strategy for aggressive growth is complemented by our focus on environmental sustainability, and we believe that our commitment to sustainable development will ensure the long-term viability and success of our projects.
Real Estate aims to transform the perception of the Indian real estate sector. We endeavour to create vibrant ecosystems and living spaces for our customers. LifeDesigned® is our guiding philosophy of drawing inspiration from and influencing the lives we touch through our built environments which are meticulously perfected to understand, nurture and enrich a customers’ life from now till forever.
All our projects have achieved at least IGBC gold pre-certification with Birla Tisya receiving IGBC platinum precertification, the highest level of certification offered by the Indian Green Building Council. Our flagship residential project, Birla Niyaara, has received platinum pre-certification from the U.S. Green Building Council (USGBC), making it the first of its kind in India. We achieved this by paying close attention to the design process to ensure that apartments receive ample sunlight and natural ventilation. Additionally, we performed extensive studies, such as shadow analysis, to orient the buildings in the best way possible to avoid overheating in the apartments and common areas and make our projects energy efficient. Furthermore, sustainable materials and finishes have been extensively used throughout the project to reduce environmental impact.
We are in a strong position to take advantage of the current upswing in the real estate market and bring our vision of being a design-driven, digitally-enabled, and customer-centric organisation to fruition.
All our projects have received exceptional customer response. We sold 400 units in Birla Vanya in 3 days of launch, sold out the complete first phase of Birla Navya within a year of launch, we have sold more than 80% of the inventory at Birla Tisya in a little more than a year since launch and we have sold more than ₹ 2,300 Crores worth of inventory in Birla Niyaara in about a year from launch, making it the highest selling project in Mumbai Metropolitan Region in 2022. We have acquired 4 projects across three geographies with a total potential upwards of ₹ 10,000 Crores since the launch of our flagship project. We will be launching these projects from FY 2023-24 onwards in a staggered manner in line with our ambition to grow manifold in the years to come.
We have been recognised for our excellent safety record at various forums including the RoSPA Health and Safety Awards and as the ‘Iconic Real Estate Brand of the Year’ and ‘Best Brands 2021’. We follow best practices in the ESG field in all our construction and project operations, acquiring BREEAM certification and USGBC certifications for all our projects. We take a holistic approach for the development of our projects considering not just the immediate needs of the project but also the long-term impact on the environment, economy, and society.
We are in a strong position to take advantage of the current upswing in the real estate market and bring our vision of being a design-driven, digitally-enabled, and customer-centric organisation to fruition. Our commitment to protecting the environment and promoting sustainable economic growth for all our stakeholders remains our top priority. This is aligned with our values and legacy and underscores our dedication to responsible business practices.
Sincerely,
K.T Jithendran, Managing Director and Chief Executive Officer, Real Estate
